CONTENT STRATEGY & COPYWRITING
Content and copy that builds and moves your audience.
I write long-form content, campaigns, social, and ghostwriting for B2B and B2C brands — from early-stage startups that need to move fast to established organizations navigating nuanced, complex industries.
ABOUT ME
Hi, I'm Chelsea.
I've spent my career helping brands find their voice and their audience — whether that's a founder who needs a year of content strategy built from scratch, or a compliance team that needs content to survive three rounds of review. I care about getting the details right, because in every industry I've worked in, the details are what buyers notice.
They say, “If you want something done, ask a busy person.” Outside of client work, I'm a full-time Content Marketing Manager, a wife to my love of 13 years, and a mom of 5.
WHAT I DO
Strategy, project management, short and long form copywriting; built for how your audience consumes and decides.
Long-form SEO content
Blog and site content researched and structured to rank in search and get surfaced by AI answer engines.
Thought leadership & ghostwriting
Executive bylines, founder LinkedIn, and long-form pieces written in your voice, for buyers across stages of the funnel.
E-books & gated assets
Longer-form lead-gen content that educates and leads prospects toward buying decisions.
Campaign & launch copy
Landing pages, emails, ad sets, and social copy that push your campaign to hit its goals.
Social media content
Organic strategy and copy across platforms, built on what's currently growing real audiences.
Ad copy
Paid social and search copy written to convert new and returning audiences.
WHAT SETS THIS APART
You need content that finds and engages your audience where they are.
Every business has a customer asking questions at every stage of the funnel. I study the industry and the audience to find out what those questions are, where they're being asked, and how your organization can give the best answer.
Content works better when it starts with research
I research your industry and your audience before I write anything: what they care about, what convinces them, and what's already been said. That's what makes content perform, not just get published.
Distinct content gets read. Generic content gets skipped.
Writing with a real point of view and a compelling story makes content easier to remember and more likely to be read in full, and lead the reader to an informed decision.
Effective B2B content accounts for the whole room
Most B2B decisions are made by a group, not one reader. I write content that holds up across that whole group, doing my best to understand your industry, your unique value propositions, and your customers.
BACKGROUND
Content strategy across B2B SaaS, B2C brands, and regulated industries.
I've spent my career building content strategy, brand voice, and audience growth for companies across very different worlds — from B2C brand-building to compliance-heavy B2B. Each industry has taught me something the last one didn't, and I bring all of it to what I work on next.
Content Marketing Manager
Own long-form thought leadership, case studies, and SEO/AEO strategy for Motus's vehicle reimbursement platform.
Content Marketing Manager
Ran content strategy across SEO, sales enablement, and social media for a higher education / EdTech platform.
Content Strategist
B2B SaaS. Owned strategy and execution across web, email, social, video, and podcast content; led original research reports and gated campaigns.
Senior Content Marketing Manager
B2B and B2C (dual-sided marketplace), gig-economy staffing. Built brand voice and organic community strategy from the ground up.
Content Strategist
Fintech. Ran SEO and thought-leadership strategy and managed and scaled the content engine.
Manager, Content Marketing & Brand
B2B and B2C (dual-sided platform) recruitment technology.
GET IN TOUCH
What could the right content do for your business?
Send me a quick note about what you're working on, and I'll tell you where I'd start.